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These Are the Top Brands That Are Entering — or Will Soon Enter — the Metaverse

Clarks is venturing into the metaverse for the first time with the launch of the “Clarks Cicaverse” on metaverse platform Roblox. Created by metaverse development studio Melon, the Cicaverse celebrates the footwear brand’s signature unisex children’s styles, the Cica sneaker. At the new Clarks Stadium in the Cicaverse, fans can play their own sports tournament while sporting the digital Cica sneaker.

In addition to an interactive gaming experience, users will be able to explore the virtual Clarks store. From sneakers super-charged with fire to jumbo jet packs, store visitors can purchase all the accessories needed to make their avatars stand out from the crowd and come out on top to be crowned champion of the Cicaverse. To reward the first winners, Clarks has brought to life a limited-edition gold Cica x Roblox medallion necklace that visitors can earn in the experience. To honor the British brand’s 197-year heritage, the same number of necklaces have been produced, made in Clarks’ original home of Somerset. They will be gifted worldwide. Virtually, players will have the opportunity to complete challenges to unlock this exclusive prize too.