One of the interesting things about Roblox is the community of developers around it – many of whom cut their game and world-creating teeth as kids on the service. There are a number of dedicated agencies who have been working with artists and labels to build experiences on Roblox and other platforms. Supersocial raised $5.2m of funding last year from backers including WMG, an increasingly prolific investor in all things web3. Melon (not to be confused with the South Korean music service of the same name) is another creative shop with plenty of music clients. At NY:LON Connect this year, its president Josh Neuman predicted “an explosion in creative output… with artists that really want to get their hands dirty and get involved in what can be done”.