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What Charli XCX’s Roblox Concert Reveals About the Future of the Music Industry

Charli XCX was only the latest in a succession of major artists to play on the platform, including twenty one pilots, Lizzo, and Lil Nas X, whose 2020 concert gathered 33 million views. If all goes smoothly, artists can reach a new generation of listeners and trigger a secondary layer of content creation, as Roblox-centric Twitch streamers, YouTubers, and TikTokers rush to append their own commentary.