What Charli XCX’s Roblox Concert Reveals About the Future of the Music Industry (Cat Zhang)

“Essentially, while your average music consumer might not feel compelled to invest beyond a Spotify subscription or a one-time concert ticket, gamers are constantly making small purchases—a new skin, bonus features—to unlock new experiences and amp up their engagement … Looking at my cheugy, 2000s-hipster default avatar, I could understand why someone would buy virtual swag—you might as well look cute online if you’re spending time there, just as you would want to in real life.”