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How a Minecraft influencer is bringing advertisers to the platform

“Minecraft inherently isn’t as open, as a platform, as Roblox is, both on a policy sense, but also a technical sense,” said Devon Thome, a co-founder of the metaverse development studio MELON. “On Roblox, we can have our modelers create the most insane things ever, and just import that natively into the platform. There’s some downscaling and stuff to make that happen — but in Minecraft, it’s very specialized. You’re working with not just policy limitations, but technical limitations.”