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MELON is a premier development studio for the metaverse, creating original game properties and building some of the most innovative experiences for brands, artists, and entertainment leaders on the Roblox platform and beyond. MELON has worked with major music labels and consumer brands on partnerships that have gathered and engaged ...

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Alex Ward

The NFL and Roblox are partnering to create a persistent NFL experience in the metaverse during the 2021 season

The NFL teases a persistent Roblox experience, starting with a Thanksgiving Virtual Goods release, including a free item.

Just in time for Thanksgiving and Week 12 of the NFL season, NFL is opening a virtual storefront on Roblox with exciting fan merch to go live at 3pm PST on Tuesday, November 23. You can show your fandom and root for your favorite teams in style with all 32 NFL team helmets and jerseys. As a thank you to all of its fans, the NFL will also be offering a free 3D NFL helmet which will be available on November 23. A larger catalog of items will be featured in the virtual store as the experience continues to evolve. 

NFL virtual goods drops include: 
Tues Nov 23rd: AFC Division 3D Helmets, 2D Jerseys, 1 free 3D NFL helmet
Wed Dec 1st: NFC Division 3D Helmets, 2D Jerseys

This is just a teaser for a much larger experience in the works, which we expect to see in early 2022.   

The NFL virtual goods store was built with help from MELON, the metaverse development studio behind many successful brand and music experiences on Roblox (i.e., Chipotle “Boorito,” music launch parties and concerts with the likes of Ava Max, KSI, Zara Larsson and Tai Verdes).